The iconic Milanese concept store, 10 Corso Como, has unveiled its new store concept, continuing its journey of transformation and innovation under the vision of Tiziana Fausti. Designed by interdisciplinary agency 2050+, this fresh concept brings a dynamic, ever-changing retail environment, blending fashion, art, design, and food into one immersive space.
A Modular, Artistic Approach to Retail
The new store’s layout introduces movable and modular elements, including pantograph tables and custom clothes racks, which function like theatrical set pieces. This fluid design allows for endless configurations, creating a space that can be continuously reimagined. Shoppers are invited to explore a retail ecosystem that feels more like an interactive art exhibit than a traditional store.
At the heart of the renovation is a striking internal staircase, clad entirely in steel, which connects the store to its upper level. This architectural centerpiece enhances the overall shopping experience, blending fashion with an artistic ambiance.
The renovation is a mix of architectural and curatorial design, featuring site-specific collaborations with renowned international designers like Jesper Eriksson, Laurids Gallée, Odd Matter, Sam Chermayeff Office, and The Back Studio. These contributions enrich the store’s avant-garde aesthetic, solidifying its status as a cultural and fashion-forward destination.
Phoebe Philo Lands at 10 Corso Como
Marking a significant moment in the fashion world, Phoebe Philo’s latest collection debuts exclusively at 10 Corso Como for the Italian market. From September 10th, Philo’s third edit will be available in-store, further cementing 10 Corso Como’s reputation as an innovator and leader in the fashion industry.
This exciting collaboration with Phoebe Philo not only enhances the store’s curated fashion offerings but also underscores 10 Corso Como’s dedication to presenting exclusive, high-fashion pieces to its discerning clientele.
A New Era for 10 Corso Como
With this new store concept, 10 Corso Como continues to blur the lines between fashion, design, and art, offering customers a unique and engaging retail experience. Whether you’re exploring the latest Phoebe Philo collection or admiring the store’s architectural design, the new space promises to be a must-visit destination for fashion and culture enthusiasts alike.
