Front Row

Vivetta SS25: A Dreamy Ode to Femininity & Surrealism

For Spring/Summer 2025, Vivetta takes us on an intimate journey where romantic femininity meets whimsical surrealism. Set within the delicate confines of a woman’s private space, the collection draws inspiration from the elegant decor of curated interiors, blending the ethereal with the everyday. Designer Vivetta Ponti effortlessly weaves together nostalgia, luxury, and playful charm, delivering a line that celebrates both the bold and the refined.

A Palette of Softness and Subtlety

The SS25 collection is grounded in soft, muted tones that evoke the tranquility of domestic spaces. Chiffon, lace, and tulle dominate the fabric choices, reflecting a sense of lightness and transparency reminiscent of classic loungewear. Floral prints, inspired by the drapery of delicate curtains, add an extra layer of romance. A key feature of the collection is the tulle adorned with silver sequins and 3D floral appliqués, creating a textural interplay that elevates the garments from casual to couture.

A Playful Nod to Lingerie

Hints of lingerie-inspired designs subtly emerge throughout the collection, seen in the intricate layering, ruching, and embroidered collars. Delicate bows and feminine detailing are paired with dramatic volumes, creating a harmonious balance between the intimate and the grand. Vivetta also cleverly introduces elements of masculine tailoring, adding structured contrasts to the otherwise fluid and graceful silhouettes. This juxtaposition of dualities reflects Vivetta’s signature style of blending opposites, offering a fresh perspective on femininity.

Surrealist Elements and Architectural Play

True to her surrealist influences, Vivetta introduces dreamlike elements into her SS25 collection. One standout piece is a trench coat with intricate embroidery on the back, mimicking the architectural voids of a house’s facade. The movement of curtains fluttering in the breeze is another recurring motif, appearing on several garments, further blurring the lines between fantasy and reality.

Jewelry and Accessories with a Twist

Vivetta’s playful approach extends to the accessories, where ’80s influences come into play. Chokers inspired by Lady Diana and pendant earrings worn upside down capture the collection’s quirky elegance. The jewelry offers a delightful balance between classic and unconventional, with hybrid forms adding a touch of irony and wit to traditional designs.

Continuing her successful partnership with Rosantica, Vivetta introduces a line of artisanal handbags. A standout piece is the house-shaped bag, adorned with 2,500 colorful crystals. With intricate details like miniature windows that open and Vivetta’s beloved trio of cats peeking out, the bag is a testament to the designer’s love for surreal storytelling through fashion.

Vivetta Kids: The Brand’s Enchanted Mini-Me Line

For the first time, Vivetta presents her Kids collection on the runway, created in collaboration with Nanán, specialists in high-end childrenswear. This mini-me line translates the magical codes of the Vivetta woman into a charming, scaled-down version for little ones, offering graceful, sweet designs that maintain the brand’s playful elegance.

A Celebration of Feminine Duality

Vivetta’s Spring/Summer 2025 collection is a celebration of the multifaceted woman—one who embraces both softness and strength, romance and reality. With its dreamy silhouettes, surreal touches, and elegant craftsmanship, the collection offers a fresh take on modern femininity, inviting women to revel in their dualities.

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