For over 25 years, Atelier VM has redefined the boundaries of fine jewelry, crafting delicate, symbolic pieces that merge Italian craftsmanship with contemporary minimalism. Founded in 1998 by Marta Caffarelli and Viola Naj Oleari, the brand was born from a deep friendship and a shared belief that jewelry should be more than adornment—it should tell a story, become part of the wearer, and last a lifetime. Now, as the brand continues to grow globally, Atelier VM appoints Errani Studio to lead its UK press office activities, ensuring its vision reaches a wider audience in the fashion and lifestyle sectors.
The Essence of Atelier VM: Jewelry That Becomes Part of You
Atelier VM’s design philosophy is rooted in a refined aesthetic that values subtle beauty and meaningful connections. Their jewelry is timeless yet contemporary, focusing on soft lines, architectural precision, and pieces that evolve with the wearer. Inspired by memories, travels, emotions, and nature, each creation is like a fragment of poetry, translating intangible feelings into gold and gemstones.
The brand’s signature piece, L’Essenziale, revolutionized the fine jewelry world when it was introduced in 2014. The first authentic welded bracelet, this delicate gold thread wraps around the wrist and is permanently sealed, symbolizing connection, love, and an unbreakable bond. Over the years, the collection has expanded to include necklaces, anklets, and the L’Essenziale Twins—a double-looped bracelet with even deeper meaning.
A Commitment to Italian Craftsmanship & Sustainability
Each piece by Atelier VM is crafted with meticulous attention to detail, following the traditions of Italian haute goldsmithing. The process involves hand-engraving, stone setting, fusions, and intricate soldering, ensuring that every ring, bracelet, and necklace is a true work of art.
Sustainability is a core pillar of the brand’s identity. Atelier VM exclusively works with ethical gold certified by the Responsible Jewelry Council and promotes a circular approach by offering customers the option to reinvent their old gold into new, personalized creations. Their packaging is ethically sourced, produced by a women’s cooperative in India, and made with FSC-certified paper—reflecting their dedication to responsible luxury.
Expanding Internationally
As Atelier VM’s presence grows, the appointment of Errani Studio marks a strategic move to strengthen its positioning in the UK market. Founded in 1995 by Isabella Errani, Errani Studio is an internationally recognized communication agency specializing in PR, media relations, and digital strategies for luxury fashion and lifestyle brands. With over 25 years of expertise and a network of media professionals, influencers, and industry leaders, the agency is set to enhance Atelier VM’s reach, visibility, and engagement in one of the world’s most influential fashion capitals.
Jewelry as an Experience: The Sartorial Approach
Atelier VM reimagines the act of wearing jewelry as a sartorial experience, involving customers in the creation process. Every piece carries sentimental weight, from the Impronta collection, which preserves fingerprints in gold, to the Cosmo collection, inspired by the harmony of celestial movements. Their innovative 3Kt® alloy, launched in March 2024, also introduces a fresh, accessible approach to fine jewelry, blending pure gold with copper and silver for a lighter, luminous finish.
A Future Rooted in Innovation & Emotion
As Atelier VM continues to grow, its commitment to craftsmanship, innovation, and storytelling remains at the heart of its identity. With a presence in major cities worldwide and an increasing global demand for jewelry that is both luxurious and deeply personal, the brand stands at the forefront of a new wave of poetic, sustainable fine jewelry. With Errani Studio now amplifying its message in the UK, Atelier VM’s unique vision is set to shine even brighter on the international stage.
