It’s always refreshing to see how fashion brands approach the future and appeal to contemporary audiences! After a pandemic, consumer and fashion insider needs shifted and established names in the industry are doing their best to respond to the new realities. It seems that Coach is one of the American brands that know how to answer the question “What’s Next?” Coach debuts Stuart Vevers’ Spring 2022 collection with the house’s return to the runway in New York City and a special episode of “Coach TV: Public Access” made in collaboration with Coach Family.
The collection debut, broadcast live around the world on the house’s brand channels, evolves the house’s innovative hybrid approach to the runway, combining a live show with its popular digital format to celebrate the enduring spirit and creative energy of New York City in a bold new way.
This new chapter of Stuart Vevers’ vision for the house celebrates the shared progressive attitude of Coach’s first head designer Bonnie Cashin — the creative pioneer behind the iconic turn-lock — and the next generation.
An expression of the role Coach has played in shaping the legacy of American style, the collection explores ready-to-wear and bags from Cashin’s archives reimagined with Vevers’ vision of American classics, subverted through the lens of now.
Held at Hudson River Park’s Pier 76, a new park on Manhattan’s west side where Coach was the first to hold a fashion show, the experience opened with the next episode of Coach TV, this time inspired by public access television and its inclusive, communal approach to programming.
It was followed by the collection film, aired simultaneously with the live runway presentation in an ingenious breaking of the fourth wall and beamed live to audiences around the world. Stay tuned for more!
