Italian lifestyle brand DONE! recently unveiled its latest innovations in urban travel and sustainability with the launch of the East+West backpack collection. The official debut event, held in Milan, introduced guests to the brand’s blend of functionality, bold design, and eco-conscious ethos, all of which are essential components of DONE!’s identity. Founded by Stefania Gnutti in 2021, DONE! embraces the mantra “well done is better than well said,” delivering high-quality, versatile bags and accessories designed to meet the demands of modern city life.
The East+West Backpack: A New Urban Essential
At the heart of the collection is the East+West backpack, a multifunctional accessory crafted to adapt to various settings with ease. Featuring a unique horizontal design, the backpack is both practical and stylish, easily transforming into a handbag, shoulder bag, or crossbody. Designed with the urban commuter in mind, the East+West is built with 80% recycled nylon, complete with removable shoulder straps, trolley compatibility, and side hooks for convenient travel adaptability.
The backpack also includes an orange-lined interior, a 13-inch laptop compartment, a mesh pocket with an internal keychain, and a removable multi-purpose pouch. Available in new hues like blue and gray, alongside the original colors of orange, black, yellow, green, and burgundy, this versatile design redefines what an essential urban accessory can be.
Expanding the Line with Sustainable Innovation
The Milan event also showcased DONE!’s commitment to sustainability and innovation. The brand introduced a limited edition upcycled version of the East+West backpack, available in sizes S and M, crafted from repurposed leather from previous productions. This sustainable approach extends to the new East+West XS mini version, created in glitter-treated neoprene and available in vibrant colors like electric blue, silver, acid green, and orange.
Another addition to the lineup is the Vital Case—a compact beauty case crafted from the same water-resistant recycled nylon as the East+West backpack. Equipped with functional details like hidden pockets and an upper compartment, the Vital Case is designed for convenient storage of smaller essentials, embodying DONE!’s blend of practicality and style.
Sustainability at the Core
DONE! is driven by a commitment to environmental responsibility. Partnering with the non-profit organization Save the Planet, DONE! aims to create awareness and drive collective action on pressing environmental issues. This partnership reflects the brand’s dedication to building a sustainable future through conscious production, innovative upcycling, and supporting eco-friendly initiatives.
From Milan to the World
With its collection available in luxury boutiques across Italy and internationally, DONE! combines contemporary Italian design with a vision for sustainable luxury. The brand’s commitment to creating functional, durable accessories that prioritize environmental impact and urban style sets a new standard in the lifestyle and travel accessories market.
