This video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide. The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.
More in Newsroom
Newsroom
Lineapelle Interiors (Feb. 25-27, 2025): Where Italian Leather Meets Interior Design Innovation
Returning for its second edition, LINEAPELLE INTERIORS is redefining the role of Italian ...
Newsroom
Atelier VM: A Legacy of Poetic Jewelry Expands Its Reach
For over 25 years, Atelier VM has redefined the boundaries of fine jewelry, ...
Newsroom
Pierre-Louis Mascia FW25: A Melancholic Dreamscape of Art and Fashion
Pierre-Louis Mascia has once again redefined the boundaries of fashion with his Fall/Winter ...