Jeremy Scott is CAMP too, but what Jacquemus does via exaggerated sizes (either minuscule or oversize) and forms, is translating CAMP (the notion recently brought to the masses via Metropolitan Museum’s Costume Institute exhibit) in modern terms. The super-lengthy straps of tiny lipstick-size handbags or the narrow shoulder handles of humongous raffia totes, as well the ultra-wide hat brims are surely CAMP. These extraordinary creations are so beautiful that more and more people start thinking of them as cool and to a sort of extent wearable. This is among the rare magical moments in the course of fashion history where a designer is genuinely pushing the boundaries of aesthetics to a new direction that will slowly become mainstream. Born in Salon de Provence, France, the 29-year-old creative Simon Porte Jacquemus doesn’t play by the rules. As in the case of Alexander McQueen, real geniuses sometimes can become commercial too. Across the Internet, his XS handbags that are also acting as fashionable necklaces are selling out fast. His Provençal origins are offering great inspiration for his ready-to-wear prints, shapes, and color schemes. He loves artichokes and carrots because these were among the things his family was producing. He is also keen on art – especially the impressionists. Walking down memory lane or his favorite lavender fields, googling, and researching for new techniques, Jacquemus is making us dream again!
