It was launched in 1997 as a small boutique and today it is one of the most interesting fashion and lifestyle brands in South Korea. The FW18 collection shows a new path to urban style, one that is effortless, meticulously manufactured and risk-taking.
To me that presentation felt cozy, elegant, and serene. But behind the details you could see sharpness, functionality, and a modern edge. Research is done for every single material and silhouette.
That’s the all-white look one wears from breakfast to drinks! And the puffer element makes it feel young.
Let’s layer bright florals under a classic dark coat. These motifs transcend seasons and are not weather-specific any more!
In party time, go simple, glam, and sexy!
And the perfect city view from the hotel while models are chatting!
