Marsèll‘s Spring/Summer 2025 collection, titled “Sospensione”, captures the elusive moment where time seemingly stands still—a fleeting pause where possibilities unfold and imagination blossoms. Unveiled in a stunning campaign shot by acclaimed Milan-based photographer Bea De Giacomo, the collection embodies the brand’s signature blend of innovation and craftsmanship, while introducing a lighter, more ethereal aesthetic.
The Poetics of Suspension
Marsèll’s SS25 collection finds inspiration in the concept of suspension—a state of quiet contemplation, where futures remain unwritten and anything feels possible. This poetic theme resonates throughout the collection, with footwear and accessories that embody the balance between elegance and experimentation. De Giacomo’s photography, characterized by capturing the extraordinary in the mundane, beautifully translates this narrative. Her analog-inspired visuals evoke a sense of waiting and introspection, perfectly aligned with the collection’s understated yet profound message.
Nature-Inspired Minimalism
The campaign’s visual storytelling centers around delicate natural elements, from a hazelnut-colored butterfly resting among clay pebbles to misty wings unfolding over red berries. This organic imagery mirrors the tactile and fluid design language of Marsèll’s new pieces. Leather takes on a liquid-like softness, with colors ranging from muted, earthy tones to bright accents that add a subtle contrast.
Shoes & Bags That Evoke Emotion
Marsèll’s approach to footwear this season is about stripping down to the essence. Iconic pieces like the Fantasma bag have been reinvented with a crumpled, almost weightless feel, while loafers and ballet flats feature softly crinkled textures. Sandals are reduced to pure form, reflecting the collection’s minimalist philosophy. These pieces, described as almost a second skin, resemble butterfly wings or blades of grass swaying in the wind—light, effortless, and inherently poetic.
A Moment to Breathe
In a world dominated by relentless pace, Marsèll invites us to pause and rediscover beauty in stillness. The SS25 collection is a celebration of the luxury of suspension—a reminder that even in moments of hesitation, there is room for transformation and discovery. By focusing on stripped-down elegance and fluidity, Marsèll reaffirms its commitment to creating not just wearable objects but emotions materialized in design.
Last photo (not from the campaign): Marsèll Distesa Ivory-Natural Ballerina Shoes
