It girls love wearing new brands and often the rest of the world is following after their steps. When I’m wearing a relatively new brand, I’m usually happy to introduce it to other fashionistas and friends because this is among the pleasures we are all sharing within the fashion universe. I had the same feeling – plus being proud of – while introducing my Feel Good Fur brand to other people. So let’s go through cool new designers and famous girls wearing them:
- Gigi Hadid appeared with bold striped pajamas designed by Jill Stuart’s daughter Morgan Lane. Founded 3 years ago, the brand was last season part of the New York Fashion Week schedule and I hope to see it again. Bird-shaped patches are among the elements of the collection I totally adore!
- Rihanna performed at V Festival wearing a MISBHV jacket. The Polish streetwear brand is making waves right now.
- Gigi Hadid, Kendall Jenner, Elle Fanning, Kate Hudson and more cover their gaze under on-trend Krewe du Optic shades. The New Orleans-based eyewear features interesting shapes and colors.
- Instagram’s Eva Chen who also adopted a Feel Good Fur coat last season recently posted her new Danse Lente structured Phoebe purse from the debut Fall ’17 collection. Every girl in the fashion set is now obsessed with the brand’s unexpected geometric shapes.
Which are your own favorite up-and-coming brands?
Lots of love!
Elena Sendona
Photo (top to the right): Gigi Hadid wearing Krewe du Optic sunnies.
