Along with an array of smart delicious beauty products, Rare Beauty founded by none other than Selena Gomez, has a mission to help everyone celebrate their individuality by redefining what beautiful means. The brand’s vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
As its famous founder explains, “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are. Additionally, through her Rare Impact Fund and platform, Selena supports causes related to mental health issues, a very relevant topic in the times of adversity we are all experiencing.
If you are all set to glow inside out, follow her in an inspiring journey of inner and outer beauty. Her products are definitely tuning with her general feel-good mission. Our latest favorites are the Warm Wishes Effortless Bronzer Stick for an instant sun-kissed glow and a second-skin finish, and the Always an Optimist Soft Radiance Setting Powder that smooths, blurs, and controls shine for all-day comfort. To discover more check the Rare Beauty website & shop. It includes tips and ideas, stories behind each product, and precious info Selena shares with all!
