Ray-Ban is entering a new era of style and cultural relevance with A$AP Rocky officially stepping into his role as Creative Director of Ray-Ban Studios. His first statement? A jaw-dropping, fashion-forward preview of his upcoming collection, revealed during a much-talked-about event at Milan Fashion Week that continues to fuel excitement across the industry.
The exclusive gathering, hosted at Trattoria del Ciumbia, became an immersive showcase of Rocky’s creative direction for the legendary eyewear brand.
Anna dello Russo, photo: Lucas Possiede
Guests were treated to a curated look into the collection, featuring a dramatic, oversized reinterpretation of the classic Wayfarer, as well as futuristic LED-lit shield sunglasses that pushed the boundaries of Ray-Ban’s design heritage. The experience was both nostalgic and innovative, embodying the duality that defines Rocky’s artistic universe.
The night didn’t end with just a preview. A private black-light afterparty lit up the Milanese night, with DJ Hell Raton setting the tone for a celebration that drew in fashion’s elite.
Ice Spice, Vic de Angelis, photos: Lucas Possiede
The guest list read like a who’s who of pop culture and fashion—Ice Spice, Maneskin’s Vic de Angelis, Taylor Hill, Brent Faiyaz, Alton Mason, Charli D’Amelio, Romeo Beckham, and more showed up to witness this pivotal brand moment.
In true A$AP style, guests left with a limited-edition custom newspaper, offering a deeper glimpse into the creative vision set to shape the future of Ray-Ban Studios.
With his bold aesthetic, cultural magnetism, and fearless attitude, A$AP Rocky is rewriting the rulebook for brand reinvention, and Ray-Ban is the perfect canvas.
This is more than just a celebrity collaboration—it’s a full-on cultural reset for one of fashion’s most iconic brands. Stay tuned—Rocky’s Ray-Ban revolution is just getting started.
