At the heart of Milan Fashion Week, 10 Corso Como presents The Waves, an avant-garde exhibition that explores the fluidity of fashion, identity, and sustainability. Running until March 30, 2025, this immersive showcase brings together some of the most radical and thought-provoking designers: ALL-IN, Duran Lantink, Hodakova, Vaquera, and zomer. Curated by Alessio de’ Navasques, the exhibition draws inspiration from Virginia Woolf’s novel The Waves, using fashion as a medium to challenge conventions and reimagine the boundaries between past, present, and future.
Fashion as an Ever-Evolving Force
With a dedication to experimentation and reinvention, The Waves amplifies the work of designers who push the boundaries of tailoring, materiality, and gender identity. The collections engage with themes of sustainability and upcycling, showcasing garments that breathe new life into discarded materials. From recontextualized vintage pieces and repurposed accessories to sculptural, architectural silhouettes, the exhibition unfolds like a monologue of innovation, where each designer presents a unique yet interconnected perspective.
ALL-IN
Hodakova
Among the highlights, ALL-IN, founded by Benjamin Barron and Bror August Vestbø, transforms existing garments into contemporary fashion statements, while Hodakova, the Stockholm-based label by Ellen Hodakova Larsson, reconstructs everyday objects into wearable luxury.
Hodakova and Duran Lantink
Duran Lantink, renowned for his boundary-breaking designs, presents pieces that challenge conventional fashion norms and champion body and gender inclusivity.
Vaquera
Vaquera, the New York-based collective led by Patric DiCaprio and Bryn Taubensee, brings theatrical escapism into the space, celebrating subversion, identity, and artistic rebellion.
zomer
Finally, zomer, the Parisian brand by Danial Aitouganov and Imruh Asha, merges bold colors and unexpected textures, crafting fabric architectures that blur the lines between art and fashion.
A Sensory Journey Through Time and Expression
Hodakova
The Waves isn’t just an exhibition—it’s a conversation between past and present, a visual and tactile experience that redefines the concept of fashion as a living, evolving force. The spatial design reflects this philosophy, guiding visitors through a linear route that feels both immersive and thought-provoking. From intricate craftmanship to expressive silhouettes, the exhibit serves as a testament to the limitless possibilities of contemporary design.
zomer
In collaboration with Bonaveri, custom-made sartorial mannequins elevate the storytelling, emphasizing the exhibition’s commitment to craftsmanship and artistic vision. Meanwhile, the exclusive collections from each designer are available for purchase at 10 Corso Como, reinforcing the idea that fashion is both a concept and a tangible experience.
A Must-See for Fashion Enthusiasts
Hodakova
As 10 Corso Como continues to define itself as a cultural hub where fashion, design, and lifestyle intersect, The Waves offers visitors a rare opportunity to witness some of the most cutting-edge voices in the industry. Whether drawn to sustainability, avant-garde tailoring, or the poetic interplay of textiles, this exhibition is a celebration of fashion’s power to disrupt, inspire, and evolve.
Running until March 30, 2025, The Waves is a must-visit experience for those seeking to engage with the future of fashion in one of Milan’s most iconic concept spaces.
