At this year’s New York Fashion Week (NYFW), Tommy Hilfiger returned to his roots, unveiling his Spring/Summer 2025 collection in a bold setting aboard the historic ferry MV John F. Kennedy. Anchored at Pier 17 in Manhattan, the ferry was the perfect backdrop for Hilfiger to reimagine the nautical style that has long been a signature of his brand.
With a focus on blending traditional maritime influences with contemporary urban style, Hilfiger once again celebrated the classic American cool aesthetic. The collection featured key nautical elements—stripes, regatta jackets, and work pants—in bold hues of red, white, and blue, the hallmark colors of the brand. “We are revisiting the nautical influences that have shaped our style since 1985,” said Tommy Hilfiger. “Today, this style is renewed for 2025, maintaining summer’s carefree spirit but with the confidence to step off the ferry and back into city life.”
A Fresh Take on Nautical Classics
The collection embraced classic maritime garments with a twist. Breton and Ithaca striped shirts offered a nod to seafaring heritage, while traditional pieces like work pants and regatta jackets were reimagined in lightweight, flexible fabrics like nylon and cotton. The use of pleated details brought a sense of ease and movement to the looks. For women, capri pants in monochrome and checked patterns were paired with oversized fisherman-knit sweaters, lending a playful yet polished air to the collection.
Luxe Meets Leisure
Inspired by the luxurious feel of a captain’s cabin, the collection also featured club blazers, knit polos, and deconstructed trench coats. These pieces add an air of sophistication to casual, nautical-inspired outfits, proving that Hilfiger’s designs can transition effortlessly from the seaside to the streets. Accessories played a big role in completing the look, with handmade espadrilles, bandanas, and woven TH Monogram straw hats adding a final, elegant touch.
A Legendary Setting with a View
The choice of location added another layer of storytelling to the show. Following last year’s iconic showcase at Grand Central Station, this season’s runway aboard the MV John F. Kennedy marked the ferry’s symbolic farewell before its transformation into a comedy club under the ownership of Pete Davidson and Colin Jost. With the breathtaking views of the Brooklyn and Manhattan bridges as a backdrop, guests—including influencers and media—immersed themselves in the maritime theme, as they were treated to the classic Hilfiger hospitality.
This collection is a reminder that the nautical style continues to evolve, blending prep with urban sophistication, and proving that Tommy Hilfiger is as relevant today as ever. With its relaxed yet confident style, the Spring/Summer 2025 collection is a must for anyone looking to capture the essence of summer, both on and off the water.
Wu Tang Clan
