Front Row

Vivetta FW25: A Dreamlike Rebellion Against Convention

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At Milan Fashion Week, Vivetta presented a Fall/Winter 2025 collection that blurs the line between fashion and surrealist art. The collection unfolds as a whimsical rebellion against conformity, transforming everyday wardrobe staples into imaginative statements of individuality. It’s Vivetta’s way of saying that fashion can be both serious and fantastical—a balancing act of elegance, irony, and bold creativity.

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Silhouettes rooted in the brand’s signature ‘60s aesthetic are reimagined through modern eyes. Tailored coats appear layered over mini versions of themselves, and trompe-l’œil techniques turn familiar forms into optical illusions. The famous Hand Collar morphs into a delicate scarf, curving gracefully around the neckline.

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There’s a sense of motion in every look—created by sculptural volumes, curved cuts, and airy fabrics—that lets garments feel alive and untethered.

Vivetta FW25 experiments with scale and proportion to great effect. Slim fits juxtapose oversized elements, while classic wardrobe symbols—like shirt collars and bows—are multiplied, misplaced, and redefined. Sportswear details, such as ruched hoods, add a technical contrast to the otherwise romantic tailoring.

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The palette is poetic: black and gray provide structure, while cream, crisp white, powder blue, and aqua green breathe softness into the mix. Scarlet red adds a shot of passion, echoing the quiet drama that underpins the entire collection.

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A curated mix of crêpe de chine, georgette, lace, and wool plays with transparency and texture, while exposed viscose linings blur the boundary between the public and the intimate.

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But it’s the details that truly tell the story. Vivetta’s nature-inspired motifs shift into surrealist territory—floral patterns that on closer inspection reveal tomatoes posing as roses, or seed-like pearls hidden inside leafy pods. These botanical illusions reinforce the brand’s artistic sensibility and embrace of the unexpected.

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Footwear and accessories round out the vision with flat ballerinas, low-heeled loafers, and whimsical jewelry echoing the theme of natural transformation. Necklaces and chokers inspired by flora connect the surreal and the organic, enhancing the dreamlike allure of each look.

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Vivetta FW25 is a poetic exercise in storytelling, a reminder that dressing up can be an imaginative, expressive act. With every detail, the brand invites wearers to defy norms and delight in the beauty of being different.

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