‘Work from Home’ Challenge & Challenging Times

The outbreak of the novel corona virus is surely a global health system crisis affecting the wellness of people and the viability of their businesses. The impact of Covid-19 on all business sectors, including on the fashion industry, is faced by the professionals in this vast creative and commercial field with courage. The pandemic is often seen as an opportunity among colleagues, designers, and customers for more bonding in a digital way. Interactive platforms show the path towards more efficient and direct communication. Small businesses are struggling to respond to orders and requests from the clients but still they employ all their imagination and skills so that they manage to deliver the products they promised. Brand concepts such as the ‘work from home style’ challenge are encouraging fashion insiders and customers to share their #WFH outfits to boost morale and the willingness to work during the quarantine period. Fashion pros ‘stay home’ and dress up for work joined by their fashionable clients posting their incredible looks – some of them infused with humor and quirkiness!

Joseph Abboud recently kicked off the #JAWorkFromHomeChallenge and the visual feedback he received from friend and customers was totally hilarious and morale-boosting. The American menswear brand will reward the best #WFH outfit with a suit!

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Today we’re kicking off the #JAWorkFromHomeChallenge — Our way of getting dressed, while giving back. 😎👔 (SWIPE For Entry Instructions ➡️) – Since mostly everyone is working from home for the next 30 Days we want to see your best WFH outfit (“Business Up Top,” “At Home on the Bottom”), and most creative WFH office setup. The best/most creative entry will win a custom fitted Joseph Abboud Suit! – For this challenge, the @josephabboud brand pledges to donate to the CDP COVID-19 Response Fund in the form of meals for medical workers fighting the pandemic. (SWIPE to learn more about the fund. ➡️) For every IG story or main feed entry we see that tags us (@josephabboud) with the hashtag #JAWorkFromHomeChallenge, the team will donate an additional up to 1,500 meals. We will accept all challenge entries and add to the meal donation amount until April 10th. – How To Enter The Challenge: 1️⃣ Post a photo or video on your Instagram feed or MyStory of your Work From Home outfit and setup tagging @josephabboud and #JAWorkFromHomeChallenge. 2️⃣ Tag friends in your challenge post caption or MyStory for extra chances at winning the custom suit drawing. – We will be reposting our favorite entries! Thanks for helping us make a difference using the power of social media. Tag some friends in the comments that you want to see get dressed, and give back! 💪👔 #JAWorkFromHomeChallenge

A post shared by Joseph Abboud Brand (@josephabboud) on Apr 3, 2020 at 7:03am PDT

Raquel Allegra is also receiving some fun feedback from their community since launching their own #RAworkfromhome challenge. In their atelier in LA the collection is lined up and ready to be delivered. Hope the stores open soon!

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in honor of our continued encouragement of safety + comfort + our commitment to #stayhome we are launching #RAworkfromhome as an invitation for our community + all to share some self love⁣⁣⁣⁣⁣ because right now…⁣⁣⁣⁣⁣ ‘Comfort is OUR Little Black Dress’ -RA⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ let RA give you a virtual hug by tagging your aspirational, soft + soothing #RAWorkFromHome look ⁣⁣⁣⁣⁣ + TAKE GOOD CARE of yourselves because that’s the real work right now. xo RA⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ @paigeelizabethwarmington on an orange #athleticfleeceset study break #onaboat while she #stayhome w/ family 📸 @deenaswarmington ⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ #stayhome #stayhomestayhealthy #stayathome #stayathomestayhealthy #workfromhome #quarentineandchill #veryverychill #celebrationofcomfort #raquelallegra #toliveanddyeinla #selflove #fromyourhappyspace #besoft #stayinghomeandcomfy

A post shared by Raquel Allegra (@raquelallegra) on Apr 2, 2020 at 12:38pm PDT

At Lizzie Fortunato, the two twin sisters Lizzie & Kathryn creating beautiful accessories – especially jewelry in NYC – have put their business on survival mode. One sister offered to transform her living room into their shipping closet from where they are currently sending out all customer orders.

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This is perhaps the least glam pic I’ve ever put in our feed but this is what small biz survival mode looks like.😅 We’ve transformed Sis’s living room into our shipping closet & are sending out all your orders. 📦 Thank you for being our life line and for the constant support. We’re all in this together. 💪 #lizziefortunato #lfjfh

A post shared by Lizzie Fortunato (@lfjewels) on Mar 23, 2020 at 7:39am PDT

Rebecca Taylor is additionally getting #WFHoutfit feedback from fashion influencers and insiders such as Tamu McPherson and she is also posting stylish ideas from her collection (top-right photo in this page).

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@tamumcpherson staying at home in our Denim Jumpsuit. #RebeccaTaylor

A post shared by Rebecca Taylor (@rebeccataylornyc) on Mar 31, 2020 at 4:01am PDT